While social media is hot, people still read emails. It might not feel as sexy, but email marketing works.
Blog posts are a perfect compliment to email marketing. Blogs are great for getting email subscribers to click through – put a teaser in the email and link to the full blog post so people have to go to your website to get the full story, which takes them away from their email program and has them thinking about your business and on your website to explore further.
