Do you use Google to find things? So do your customers!
Can your target customers find you in Google easily?
SEO is about getting your website to show up in the top results in Google organically. So you’re in the top results at the pleasure of Google, because you have good information for people searching.
Google Ads will get you to the top in Google, but you pay every time someone clicks on your website.
SEO / Search Engine Optimisation
Search Engine Optimisation (SEO) is about increasing the quality and quantity of visitors to your website by increasing visibility of your website in Google. The process involves optimising your website so Google gets a clear understanding of what you offer, and put your website in top results for people looking for what you offer.
Google Ads / Paid ads with Google to get more traffic to your website.
Google Ads are the ads that appear at the top of results when you search for something in Google. These ads are “pay per click” (PPC), meaning you pay each time someone clicks on your ad to visit your website. Google can also show ads on other digital properties like YouTube.
